A little good SEO never hurt anyone and can in fact get you found online! Get acquainted with the basics of what you can use to get your site noticed on search engines like Google. If you want to know more, check out this great article that goes very in-depth on Moz.
What is SEO?
SEO stands for search engine optimization. In plain English, it’s what you do to get your webpage to show up in search engine results. We call the results that come after the ads “organic”, meaning that you don’t have to pay to get your placement. You just need to have quality content that resonates with users! As you grow, you’ll need to add more content and possibly upgrade to a full-blown website. When you reach that point, you might have to put in a bit more elbow grease to get your SEO game on.
So how do I do this on my Simple Page?
We’ve made it very easy for you to make your Simple Page SEO friendly. Here’s how to use the tools on your Simple Page! We’ll use a sample page we whipped up based on the TV show Bob’s Burgers.
Start by clicking on Page Settings in your Simple Page Editor (it’s in the upper right hand corner). Then select Simple SEO from the dropdown.
What’s a page title?
This is where you label your webpage and give visitors an idea of what your site is all about. This is short at around 55 characters (including spaces!), so make sure you leave room for your company name up there too. We recommend summing up what you offer on your website here.
What’s a page description?
Sometimes called a meta description, think of it as a tweet, except you have 160 characters. Keeping it short and sweet is once again is a good idea–you just need to give visitors enough information to get them into your webpage. We recommend telling potential customers what you do in this section.
This section isn’t critical, but we think it’s a good idea to take control of how Facebook will display your webpage when someone links to it. A quick and easy option is to simply copy your title and meta description into the Facebook section and add your logo for the image that Facebook also displays.
But on the topic of social media, let us say briefly that we think social media is a great way to get the word out about your project and share what you’re up to easily. That said, don’t get in over your head! Use the platforms that work best for you and your brand. If you only want Twitter, fantastic! If you want to be involved on multiple platforms like Facebook, LinkedIn, Pinterest, and Instagram, power to you!
Now it’s time to tell the world what your webpage is all about! Write in a clear, thoughtful way that people will want to read and search engines will respond to it. You’ve got all the space you need to tell your story. Don’t forget those keywords, but in the wise words of our resident SEO expert Gretchen, “Use keywords as much as you can, but not at the detriment of your brand–keyword stuffing is not what you are going for. Don’t be that guy.”
We hope you’ve learned some quick tidbits about how to keep SEO in mind when making your Simple Page POP! Feel free to email or tweet us with any questions on anything in this post or just to give us a holla. Or some challah. Mmm, carbs…