The Donuts domain registry has announced a 50% price increase for 10 of it’s generic domain extensions. Because of this change, we’re forced to increase our own pricing to maintain profitability on these domain extensions. We understand this is a drastic price increase and we want to state our disapproval of the new pricing model employed by Donuts.

How is this Donuts Price Change Different than Usual?

To summarize the new Donuts pricing model, Donuts has devised a sales and marketing scheme which we believe may unfairly focus on targeting the urgency of registering a domain. While this may not be their intention, it looks suspect. The model outlines that any domains registered prior October 1st will be grandfathered into Donut’s current renewal rate. This places an unnecessary burden on domain registrars to modify their existing registration and renewal pricing logic. For more specific details on this new pricing model, please read Donuts’ new 50% price hike explained by the friendly folks at DomainIncite.

What Domains are Affected?

The following gTLDs are affected: .CAMERA, .CAMP, .CLEANING, .DOG, .GLASS, .KITCHEN, .PLUMBING, .SHOES, .SOLAR, and .TOYS. The price increase will be effective October 1st, 2016.

What Will the New Registration and Renewal Rates Be?

On October 1st, 2016, POP will adjust domain pricing as follows:

Domain Extension Old Price New Price
.camera $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals
.camp $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals
.cleaning $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals
.dog $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals
.glass $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals
.kitchen $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals
.plumbing $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals
.shoes $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals
.solar $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals
.toys $29.99 registrations
$29.99 renewals
$44.49 registrations
$44.49 renewals

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